The LOVELOUD Foundation has announced an ficial partnership with Lyft for its second annual music festival, taking place in Salt Lake City, Utah this weekend (July 28).
Founded by Imagine Dragons frontman Dan Reynolds, the foundation aims at raising one million dollars with the help the rideshare company to benefit local and national LGBTQ organizations. During the festival, Lyft will donate five dollars to the cause for every ride to the festival using the code “LOVELOUD.”
In 2017, the Human Rights Campaign honored Lyft with the HRC Corporate Equality Award for their commitment to supporting the queer community including their annual partnerships with pride festivals across the country.
Check out the full lineup for the 2018 LOVELOUD Festival here.