Pop newcomer Lova is challenging the cycle of toxic masculinity in the video for her new single “Daddy Issues,” unveiled Thursday (Sept. 12) exclusively Billboard.
In the clip, the rising Swedish star kicks off a critical dialogue by picking up the phone (literally) and delivering a message to dads about the importance of passing down healthy attitudes and perspectives on dating, female empowerment and the definition of manhood to the generation of boys they’re raising.
“You gotta be the one to set an example/ So he can be a greater man than I’ve ever had/ If you are not the one to teach them better/ We will get another boy that’s stuck in the past/ With daddy issues,” Lova croons on the track’s danceable chorus over melancholic pop production.
“I’m trying to start a conversation with the dads in the world, especially dads with sons,” the 21-year-old singer tells Billboard. “I want to remind them how important it is to set a good example for their children: to teach them not just how to treat, not just girls, but people in general. I’m hoping that this song can inspire dads to be more open with their sons and teach them the strength in being vulnerable, respectful and kind.”
“Daddy Issues” comes ahead of Lova's upcoming sophomore album, A Gentleman’s Guide, which set to be released Friday (Sept. 13) Republic Records. The track follows her releases “My Name Isn’t” and “I Can Do Better.”