Louis Tomlinson Leaps on Social 50 Chart Following 'X Factor' Judging Announcement


Meanwhile, Post Malone pops into the top 10.

Louis Tomlinson leaps in social media activity on Billboard’s Social 50 chart dated July 28 following the July 17 announcement that he’ll join The X Factor’s judging panel on the U.K. show’s upcoming 15th season.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended July 19.

Tomlinson leaps 155 percent in Twitter reactions thanks to a pair tweets about the announcement, garnering 100,000 overall, according to Next Big Sound. In a July 17 tweet, he addressed the addition to his résumé, assuring fans that being on the panel wouldn’t hurt his music output; in fact, “it is] gonna help it.”

Meanwhile, Post Malone breaks into the top 10 the Social 50, rising 38-9 for his highest ranking since May (No. 4, May 12). The rapper mainly jumps due to a sizable increase in Twitter reactions – 230,000 in all.

Why the increase? Malone tweeted a non-reply tweet July 13 for the first time since June 29 with a pair simple opinions: “If u use the stairs instead the escalator, u a snitch,” and “also, if someone fers u a mozzarella stick and u turn it down, ur a narc.”

The chart’s top re-entry belongs to twenty one pilots, who re-enter at No. 14 for the duo’s first Social 50 appearance in a year. The return coincides with the band’s first release new music since “Heathens” from 2016’s Suicide Squad soundtrack, presenting “Jumpsuit” and “Nico and the Niners” as the first tastes new album Trench, out in October.

In all, twenty one pilots rose 508 percent in YouTube subscribers (349,000 overall) and added 62,000 Wikipedia views, up 44 percent.