Today (April 15), LL Cool J and his wife Simone I. Smith teamed up with the American Cancer Society for their new marketing campaign titled "Beat Cancer Like a Boss."
The PSA-styled video features a slew of notable stars, including LL, Mary J. Blige, Jhene Aiko, Remy Ma, Salt-N-Pepa, and more instilling a message of strength and courage to those affected by cancer. By inheriting a "boss" mentality, Smith hopes that cancer survivors will be able to walk with a sense of aplomb despite their diagnosis.
"How did my wife Simone beat cancer? Like a boss," says LL Cool J at the start of the campaign video. Later, LL's wife delivers a resounding message of hope at the end of the video. "Boss is battling cancer by finding your inner strength."
“I was in utter disbelief when I received my stage III diagnosis, but what I quickly learned with the support of my husband and family, was that cancer was not something that I had to let consume my inner being or personality,” says Smith in a press release. “With the help of ACS and a few friends, this campaign was created to empower women to lean onto their support system and tap into their strength to ‘Beat Cancer Like a Boss,’ a message I carried with me throughout my journey to recovery.”