While Lil Nas X continues to secure his number one spot on the Billboard 100 due to his single "Old Town Road," the 20-year-old music maker has, of course, come into some brand deals due to his success. Lil Nas recently announced a partnership with Wrangler, a jean company that was founded in 1904.
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Lil Nas' chart-topping single inspired the collection, but country fans are calling out the brand for teaming with an artist that they claim is mocking country music. "No this needs to stop wrangler is my number one brand for when I rodeo or do anything like working with livestock and this is disappointing," one Instagram user wrote. "Really? Supporting an artist that is so clearly mocking country music and the lifestyle it represents? bad move Wrangler," another responded.
The controversy has even reached the point where some people are really boycotting the brand, forcing Lil Nas to respond. "y’all really boycotting wrangler?? is it that deep," he wrote on Twitter.