In the months since he was announced as first signee to Chief Keef’s new label 43B, Atlanta multi-hyphenate Lil Gnar has proven himself a big stepper worthy of the shoes he fills. After making his label debut alongside Sosa with the recent single, “Almighty Gnar,” the enigmatic pair returns with the new video for their bombastic track.
Ignited by a “bang bang” courtesy of Sosa himself, the track finds each of the artists in an explosive world of their own, with Keef’s irreplicable flow pouring over the blare of battle-ready horns before Gnar blitzes onto the track with a flurry of furious synth like a back-to-back boss battle there’s no hope of emerging from. In the video for “Almighty Gnar,” the duo lets their diamonds do the dancing and the Rolls do the talking. Directed by Sam McGrath, the clip features kinetic. comic book-style interjections that befit the song’s superhero team-up.
The release of “Almighty Gnar” quickly follows Keef’s “Chief So” single, and arrives in the wake of DIE BOUT IT, Gnar’s latest album, which arrived in May. Home to the hit singles “Missiles” ft. Trippie Redd, “Diamond Choker” ft. Lil Uzi Vert, and “New Bugatti” ft. Ski Mask The Slump God, Chief Keef & DJ Scheme, DIE BOUT IT confirmed Gnar’s status as one of the hottest independent rappers in the game today.
In June, Chief Keef founded his new label 43B, launched in partnership with BMG, and announced Lil Gnar as the label’s first signee. Short for “Forget Everybody,” 43B offers multi-tiered label and distribution for artists and producers, emphasizing artistic expression and independence and autonomy. Lil Gnar is the kind of self-sufficient, business-minded artist who represents the label’s ideals. Along with his career as a rapper, Gnar is an accomplished businessman and the founder of his own streetwear brand Gnarcotic. Gnarcotic has been modeled by A-List stars including Future–whose FreeBandz label released a collab with Gnarcotic–Juice WRLD, Young Thug, and many more, and sold his first skateboarding sneaker collection earlier this year to the tune of $500k first weekend sales. He released DIE ABOUT IT under his own Gnarcotic Records label, before joining up with Chief Keef to start the next chapter of his career.
“What makes him stand out? His style, sh*t,” says Chief Keef about his 43B signee. “He ain’t tryna be like nobody else.”
Stay tuned for much more from 43B.