The rising ATL rapper Lil Baby, "Talia" singer King Princess, and Japanese-Australian producer Joji have all been tapped for Spotify's RISE program, Billboard completely publicizes in the present day (Oct. 16).
Standout cuts from every of the aforementioned artists might be strategically positioned round Spotify's famed playlists such because the particularly curated RISE playlist. Outside of receiving extra social media advertising and marketing and promoting, an authentic short-form documentary piece that captures artist of their component will present viewers with a glimpse into the day-to-day lifetime of artists. They will even participate within the Spotify authentic sequence RISE Recordings, which supplies followers a peak into their inventive course of.
Lil Baby becoming a member of forces with Spotify comes on the heels of his Drip Harder joint album launch alongside Gunna, which offered a shade below 130,000 equal album models, touchdown at No. four on the most recent Billboard 200.
Spotify is at all times searching for new methods to greatest their competitors in the case of artist improvement, and the launch of the streaming service big's RISE program has given listeners a behind-the-scenes look contained in the lives of a few of their favourite burgeoning artists akin to Jorja Smith and Trippie Redd up to now. The RISE program at present solely exists within the United States, Canada, and the United Kingdom, however Spotify is planning to develop into different international locations quickly.