Four-time F1 champion Lewis Hamilton recently linked up with Complex’s Joe La Puma for a brand new episode “Sneaker Shopping” at BAIT in Los Angeles to talk about getting his own signature sneaker, his love for fashion, and more.
During the episode, Hamilton revealed that he’ll soon be joining the likes Rihanna and The Weeknd as Puma brand ambassadors with their own signature shoes.
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Hamilton also praised the likes Kanye West, Pharrell, Virgil Abloh and Jerry Lorenzo for their contributions to the fashion game, specifically the ways they’ve pushed sneaker culture onto the runways. However, staying true to his Puma partnership, he didn’t walk out BAIT with any Yeezys, Pharrell x NMDs, Off-White or Fear God gear.
Check out the full episode Sneaker Shopping below.