Cumulus Media will replace the nearly 60-year-old station with a simulcast of the Bay Area AM sports station KNBR.
Broadcasting company Cumulus Media is shuttering San Francisco alternative radio station KFOG (104.5 FM) next month, the company reported Monday (Aug. 26). Beginning Sept. 6, the station will be replaced with a simulcast of the Bay Area AM sports station KNBR.
“We are excited to bring KNBR, The Sports Leader and official home of the Giants and 49ers, to a wider audience of sports listeners in the Bay Area,” said Cumulus Media vp and market manager Doug Harvill in a statement. “It’s never easy to say goodbye to a station, and we want to thank the staff, listeners, and advertisers who together made KFOG the legendary and beloved station that so many of us in San Francisco had the opportunity to enjoy.”
KFOG, which had struggled in the ratings for years, switched to the alternative format in 2018; prior to that, it was a triple-A station for more than two decades. When it shutters, KFOG's main rival, KITS/Alt 105.3, will become the sole alternative rock station to operate in the Bay Area.
Cumulus has owned the station since 2005.
KFOG started as KBAY in 1960 before switching to the KFOG call letters in 1963. It began as a "good music" easy listening station and adhered to that format through the 1970s, before switching to the rock format in September 1982. At that time, it began billing itself as "The Home of Quality Rock & Roll," before switching to triple-A in the 1990s.
Under current program director Jacent Jackson, KFOG's roster of DJs includes Woody Fife, Dayna Keyes and Mike “No Name” Nelson. Rosalie Howarth, the last of KFOG’s classic DJ lineup, departed in March 2018 after 34 years when the station declined to renew her contract. Most of her fellow DJs were let go in a March 2016 purge that came to be known as "The March Massacre."
KFOG recieved the legendary station award by the Bay Area Radio Museum and Hall of Fame and the California Historical Radio Society in June.