As a major style, hip-hop represented 71 % of all high 10s in Q3 2018, up from 35 % in the identical span final yr. Hip-hop has additionally primarily swapped spots with pop since 2015.
Led by Drake, hip-hop sharply solidified its stronghold within the Billboard Hot 100's high 10 within the third quarter of 2018.
According to Hit Songs Deconstructed's evaluation and style classifications, hip-hop, as a major style of songs, greater than doubled its presence within the high 10 within the third quarter of 2018 as in comparison with the identical span in 2017.
Conversely, pop continues its downward pattern as an element within the Hot 100's high 10.
Here are 5 key findings from Q3 2018, per Hit Songs Deconstructed, which analyzes the compositional traits of Hot 100 high 10s.
Hip-hop obtained hotter -- by twice as a lot: Hip-hop, as a major style on songs, accounted for 71 % of all Hot 100 high 10s on charts dated July 7 by means of Sept. 29. That's greater than double, up from 35 %, its share within the third quarter of 2017.
Hip-hop's Q3 share of 71 % can also be up from the primary half of 2018, when the style contributed to 55 % of all high 10s (on charts dated Jan. three by means of June 30).
Pop dropped: Meanwhile, pop continued to tumble in Q3 2018, accounting for 14 % of all high 10s as a major style. That's down from 26 % in the identical stretch in 2017.
Pop's 14 % declare in July by means of September can also be down from 25 % within the first half of 2018.
Hip-hop and pop have primarily switched locations in three years: Year thus far, hip-hop, as a major style, accounts for 63 % of all Hot 100 high 10s, the very best quantity for any style since Hit Songs Deconstructed started monitoring information in 2013. The determine bests pop's 49 % soak up 2015.
Thus, illustrating simply how far the 2 genres have diverged, in 2015, pop was at 49 % of all Hot 100 high 10s and hip-hop, 13 %; three years later, hip-hop claims 63 % and pop, 21 %.
Hip-hop influenced 93 % of all high 10s: As an affect shaping the sound of songs (however not a major style), hip-hop performed right into a whopping 93 % of all Hot 100 high 10s between July and September. The complete is up from a still-impressive 78 % throughout the identical stretch in 2017.
The 93 % reduce can also be up barely from 89 % in January by means of June.
("An affect is a vocal or instrumental attribute related to a selected style, time interval or geographic location that helps form the sound and vibe of a tune," Hit Songs Deconstructed co-founder Dave Penn says. "For instance, rapped vocals might be used to impart a hip-hop vibe in a tune outdoors the hip-hop style.")
Drake dominated: Unsurprisingly, given his record-breaking run, Drake led hip-hop's rule within the third quarter of 2018, spending 11 of the 13 weeks from July to September at No. 1 on the Hot 100. In that span, he was the one artist with two No. 1s as a lead artist ("Nice for What" and "In My Feelings") and earned greater than twice as many high 10s (seven) because the next-closest competitor, Eminem (three).