LeBron James has been doing some big things with his media company Uninterrupted and now, he's trying to stand up for football players with his latest endeavor called the "Glass Helmet Project." Within this project will be a campaign called "They Will Be Seen" and its all centered around giving football players a voice and making them see more human then they appear in their uniforms.
As James explains in a video posted to the Uninterrupted Twitter account, football players aren't as visible because of their helmets and this has led to them being characterized as less than human. Huge expectations are thrust upon football players and fans don't want them to speak up for themselves. With the "Glass Helmet Project," James is trying to make fans realize that football players are human too and are more than just the sport they play.