Mexican American rapper Robby Antonio Zumaya, higher recognized by his stage alias Rob.B, is carving his personal path within the hip-hop scene. His newest single “What’s Your Lyfe Lyke” takes the unapologetic swagger of the Tygas and Drakes of the world and filters it via a queer lens.
“Queer individuals are so multidimensional, however usually instances we unwillingly get sorted into these preconceived stereotypes that make straight individuals really feel secure," Zumaya tells Billboard. "I really feel that proper now, queer artists are getting the chance that our heterosexual counterparts so usually take with no consideration, so having the prospect to point out the hip-hop neighborhood that homosexual males can and can present you how you can stunt, all whereas showcasing what I contribute to the spectrum of queer illustration in such an unfiltered in-your-face strategy, makes it nearly not possible to disregard."
For the “What’s Your Lyfe Lyke” video, premiering at this time, Rob.B finds himself emersed in uber-saturated scenes designed to replicate the "daring, brash and unapologetically queer" nature of his lyrics. Keeping on model, Zumaya, clad solely in socks, briefs and a snapback, delivers traces as he rides a large purple eggplant within the video's pinnacle.
"I’m very sex-forward with my music and my picture and I’m not one to draw back from acknowledging that," Zumaya explains. "I believed it could be a cheeky strategy to nod on the lyrics 'fuck who I wish to' with out being overtly literal. And effectively — who wouldn’t bounce on the alternative to trip an enormous eggplant?"
Check out Rob.B's video for "What's Your Lyfe Lyke" under.