A group of artists and power players in the Regional Mexican scene will gather at the 2019 Billboard Latin Music Week, to give an analysis and assessment of where the genre is at the moment.
Eden Muñoz (vocalist of Calibre 50), El Fantasma, Luis Coronel, and Regulo Caro are joining this year’s Regional Mexican panel, “Renovarse o Morir,” to discuss how the genre is adapting to a new musical and business reality. They will be joined on stage by industry leaders including Andaluz Music executive Jessica Vazquez, public relations and journalism powerhouse Sara Eva Pérez, and Lizos Music CEO Sergio Lizárraga.
The “Renovarse o Morir” panel will take place Tuesday, April 23 at The Venetian in Las Vegas. Learn more about each music panelist below.
Eden Muñoz (Calibre 50)
Eden Muñoz is the lead vocalist for Calibre 50, the Mexican band that gained international success in 2010 with their debut album Renovar o Morir. On the Regional Mexican Songs airplay chart, Calibre 50 has 29 charted titles, 13 of which went to No. 1 — including “Mi Sorpresa Fuiste Tu,” which peaked at No. 1 on the Sept. 1, 2018-dated chart, ruling the list for five nonconsecutive weeks. Their latest single, “¿Por Qué Cambiaste De Opinión?” peaked at No. 1 on the April 13, 2019-dated chart.
As one of the new faces in the Regional Mexican scene, El Fantasma has been all the rage since he kicked off his career three years ago. On the Regional Mexican Songs airplay, the singer has seven total charted titles, five of which hit top 10 — including the hits “Vengo a Aclarar,” which peaked at No. 3 on the Sept. 9, 2017, and “Dolor y Amor”, which peaked at No. 8 on chart dated Nov. 24, 2018.
Recognized as one of Billboard’s 21-Under-21 artists and Best New Artist by Billboard Latin Music Awards in 2014, Luis Coronel has become a household name for bilingual Latino youth. He became the youngest soloist to reach No. 1 on the Top Latin Billboard Album chart in 13 years with Quiero Ser Tu Dueño. Coronel has seven charted titles on the Hot Latin Songs chart, two of which went top 10: “Mi Niña Traviesa,” which peaked at No. 7 on chart dated Aug. 3, 2013, and “Tenerte” which peaked at No. 9 on the Aug. 23, 2014-dated chart.
After being signed to Del Records, singer, composer, and musician Regulo Caro pursued a new path as an independent artist last September. The Sonora-based singer has 11 total charted titles on the Regional Mexican Songs airplay chart, one of which hit No. 1: “Como Vuelvo a Enamorarte,” which topped the April 7, 2018-dated chart.
Sergio Lizárraga (Banda MS)
Sergio Lizarraga, who co-founded Banda MS with his brother Alberto Lizarraga, is the founder of Lizos Music, one of the most successful regional Mexican labels on the market today. On the Hot Latin Songs chart, Banda MS has 22 total entries, three of which went Top 5. On the Regional Mexican Airplay chart, they have 25 total entries — 10 of which hit No. 1, including “Mejor Me Alejo,” which peaked at No. 1 on chart dated Oct. 6, 2018, leading for 11 consecutive weeks.
Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature "Star Q&As," as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Registration to the conference will give attendees access to three days of panels, one-on-one sessions, and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.