Newcomer El Fantasma, who notched his first Latin Grammy nomination within the Best Banda album class (for En El Camino), acquired an early award for a unique type of accomplishment.
El Fantasma was honored by SoundExchange as one among digital radio’s high 20 breakout artists of 2017. The 27-year-old rising regional Mexican star positioned seventh on the checklist — the highest Latin artist within the tally — behind Julia Michaels and Harry Styles and forward of Noah Cyrus and Bad Bunny.
"We're not celebrating but. We’re trying forward," mentioned a smiling El Fantasma (actual identify Alexander García), whose nickname (the Ghost) comes from his honest complexion.
El Fantasma was feted by SoundExchange's Matthew Limones at a non-public luncheon in Las Vegas two days earlier than the Latin Grammy awards.
SoundExchange’s honors are based mostly on play on retailers like Pandora, SiriusXM, iHeartRadio and Music Choice.
This week, El Fantasma additionally positioned his fifth single on the Top 10 of Billboard’s regional Mexican Airplay chart.
Despite the facility of reggaetón and concrete music, regional Mexican continues to be a driving drive in digital radio, mentioned Limones, noting that Christian Nodal additionally made the Top 20 checklist, at No 17.
As for El Fantasma, he’s persevering with to interrupt the mould with music that’s strongly tied to his roots and which has cross-generational attraction.
"I wish to movie all my movies in Durango de la Sierra," he says, referring to his beginning city. "I don’t like to point out mansions or stuff like that. My corridos discuss individuals who get up to drink espresso within the morning, who work the fields. Everybody deserves their very own corrido."