Chart-topping country group LANCO teamed up with Hard Rock Hotels to bring fans a unique concert experience through a new global partnership with Sony Music Entertainment. The first artist any genre to take part in Hard Rock’s latest initiative, LANCO put on a special oceanside performance for the band’s biggest fans at the Hard Rock property in Daytona Beach, Fla.
The LANCO guys sang songs from their Top Country Albums-topping debut LP Hallelujah Nights, including their current single “Born To Love You” and the No. 1 Country Airplay hit “Greatest Love Story.” Billboard has an exclusive look at an acoustic performance the track “Pick You Up,” a favorite among LANCO’s fans and frontman Brandon Lancaster alike.
“’Pick You Up’ was one my favorite songs to write f this album, and the guys and I enjoyed being able to strip this song back and put the focus on its melody and lyrics,” Lancaster says. “You can’t beat the backdrop in Daytona, and we appreciate Hard Rock International and Sony for choosing us as the first artist for their new collaboration.”
Hard Rock will continue to unveil performances by Sony artists in country and beyond across its properties globally through 2019. “Music is the heart and soul everything we do here at Hard Rock, and we are thrilled to partner with Sony Music Entertainment to bring this one--a-kind VIP musical experience to life,” Dale Hipsh, senior vice president Hard Rock Hotels, adds.
Those who weren’t lucky enough to be in attendance at LANCO’s show can relive the performance through a live-show video playlist on VEVO, which will launch on Monday, July 30.
Ahead the playlist launch, check out the acoustic performance “Pick You Up” below.