La Roux has taken Fox Business to task for using the song “Bulletpro” in a back-to-school segment promoting bulletpro school gear.
A broadcast Mornings With Maria on Monday showed a segment on back-to-school gear lined with hard ballistic plates. The segment used a clip La Roux’s 2009 single “Bulletpro” as the lead-in track, keeping only the song’s hook (“This time, baby, I’ll be bulletpro”) intact.
“It doesn’t even feel like it’s heavier than a regular backpack,” host Maria Bartiromo noted the backpack, which is manufactured by MC Armor and costs $219. The company’s marketing manager, Carolina Ballesteros Casas, also highlighted some “fashion-forward” items, a puffer jacket and a protective tank top, the latter which costs $1,500.
“Using 'Bulletpro,' a song I wrote about relationships, for a piece like this is abhorrent," La Roux's Elly Jackson said in a statement to Billboard. "I have never, and would never approve my music to be used in this way.”
La Roux's last album, Trouble in Paradise, was released in 2014.
Watch the segment below, courtesy media watchdog Media Matters for America: