Global digital collection society American Music Rights Association (AMRA) has tapped Robin Davies as head of international and GM, the organization announced Monday (Oct. 28). In the newly-created role, Davies will report to AMRA CEO Tomas Ericsson.
“I could not be more pleased to have Robin on board,” said Ericsson in a statement. “I have worked with Robin for a number of years and his operational capability alongside his fundamental understanding of how to apply that knowledge for AMRA in the current and future music industry will further complement our growing team in AMRA in our next phase of growth.”
Based in London, Davies will manage relationships with collection societies, collective management organizations, and the International Confederation of of Societies of Authors and Composers (CISAC) to improve operational efficiency and deepen partnerships. He will also work with the AMRA executive team on strategy and business development.
Added Davies, "I've always been drawn towards AMRA’s relentless determination to bring transparent and data driven technology services to help creators in the music Industry, and I'm now looking forward to supporting AMRA achieve this ambitious goal.”
Prior to joining AMRA, Davies worked as vp head of business operations at Kobalt Music Group — whose KTech rights management platform is licensed by AMRA — where he helped organize the company’s global technology platform. He also worked at PricewaterhouseCoopers (PwC), where he advised Fortune 500 companies, private equity clients and startups and did early work on designing AMRA’s ongoing separation from Kobalt.