To celebrate Def Jam Recordings’ 35th anniversary, Kith has partnered up with the iconic label for a co-branded anniversary collection.
The centerpiece of this collaborative offering is, ofcourse, an updated rendition of Def Jam’s coveted varsity jacket. Originally conceived by founder, Rick Rubin, this storied jacket was given to artists and employees – and was never intended to be made for the public.
Thirty five years later, however, Kith has tapped Golden Bear to create a lux version for all to shop.
The Kith x Def Jam 35th Anniversary Capsule releases this coming Monday, September 16, at all Kith shops and at 11AM EST on Kith.com.