Key Glock Drops Video for “No Choice”

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Key Glock just dropped the video for “No Choice” off his Yellow Tape 2 (Deluxe) album. Glock is back in Aspen, as he reminisces on his roots and the turbulent past that motivates his hustle, rapping “I jumped up off the porch, had no choice but to get it/My momma was at home, my daddy was lying ‘bout coming to get me.” The video is interspersed with shots from Glock’s recent 33-date, sold-out The Yellow Tape Tour, showing that what seems to be glamorous paper chase always comes with a toll of its own.

The success of Yellow Tape 2 proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and appears on Yellow Tape 2 (Deluxe).