Introducing the first cover stars of i-D’s 40th Anniversary Issue, @kendricklamar and @keem At the link in bio, one of the most important artists of his generation hits pause to talk with one of most exciting new rappers on the planet. On sale now at www.i-dstore.co 🛒 [The 40th Anniversary Issue, No. 361, Autumn 2020] Handwriting by Futura 20000 @futuradosmil . . . Photography @_glen_luchford Fashion director @mr_carlos_nazario Editor in Chief and Creative Director @alastairmckimm Creative Direction, Art Direction and Editorial Design @LauraGenninger @Studio191ny Styling (Kendrick) @dianne Styling (Baby Keem) @taylor__mcneill Grooming (Kendrick Lamar and skin for Baby Keem) @tashareikobrown using Chanel. Grooming (Baby Keem) @shafic_tayara using GETFBN. Casting @samuel_ellis for DMCASTING Kendrick Lamar wears jacket @yproject_official. Hoodie @stussy. Trousers @carharttwip. Baby Keem wears jacket @wtaps_tokyo. T-shirt @johnelliottco. Trousers @carharttwip. #Legacy #KendrickLamar #BabyKeem #pgLang
From there, Kendrick drops some wisdom on fame for Keem, who he feels is up next in terms of notoriety.
“You’ve got an interesting story though,” he tells Keem. “I think a lot of people will relate to it. There’s no pressure when you arrive at that place, but when you do it’s gonna give you some real therapy because you’ll know how many people you touch.
“Because of all this shit going on, you’ve not been able to experience a fan walking over to you, telling you, ‘You stopped me from killing myself’. It can be emotionally draining as well as rewarding, that’s part of the game. You’re a voice for a lot of young people, a lot of older people too.”
Kendrick fans have been salivating at the thought of new music from the Top Dawg Entertainment golden child and it looks like there could be something right around the corner. In early September, the Grammy Award-winning MC was spotted not once but twice shooting what appeared to be a music video around Los Angeles.
Until something surfaces, check out the full i-D interview here.