The film plays out exactly as the song does, with Paige and Lamar starring as an incendiary couple that trade hurtful bars over the Alchemist’s driving piano.
“We Cry Together” is the most divisive track on Mr. Morale, with some fans praising Kendrick’s authentic depiction of a toxic relationship, while others found the song unsettling, and compared it to tracks such as Eminem’s “Kim” from The Marshall Mathers LP, or RZA’s “Domestic Violence.”
The single in turn made history in a way few artists would want. According to Chart Data, “We Cry Together” plummeted 81 spots on the Billboard Hot 100 chart in just a single week. After initially debuting at No. 16, the track experienced a sharp nosedive, becoming the largest single-week drop in the chart’s history for a song that remained on the chart.
All 18 tracks from Mr. Morale & The Big Steppers separately charted on the Hot 100 when the album dropped on May 13, and the album itself debuted at No. 1 on the Billboard 200, moving over 295,000 total album-equivalent units, making it one of the biggest release weeks of the year.
The Queen of Pop put her K. Dot collaboration dreams in the air during a recent appearance on The Tonight Show, telling host Jimmy Fallon: “There’s one artist that I worship more than anything in life and I would love to collaborate with him, and that’s Kendrick Lamar.”
Madonna also heaped high praise on Mr. Morale & The Big Steppers, saying: “His new record is history-making. Mind-bogglingly brilliant. It’s insane.”