Kendall Jenner was one of the many recognizable faces in Netflix’s documentary on the best festival that never happened, Fyre Festival. The model (among others like Bella Hadid and Emily Ratajkowski,) were targeted after the festival turned out to be a huge scam since the trio of pretty faces were used to market the festival to the thousands of people who lost thousands of dollars.
For the first time, Kendall has opened up about her involvement in getting paid to market the party that never was, detailing to The New York Times how collaborating with a company always holds a risk.
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“You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” she told the publication. “I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.”
She added how even if she knows most the brands she’s collaborating with, sometimes “you never really know what’s going to happen.”