Katy Perry explores Obli, a futuristic theme park, in the ficial video for her new single, “Chained to the Rhythm.” The clip, which can be seen below, premiered today (Tues, Feb 21st) on VEVO. Shot over the course three days in January at “the thrill capital the world” – Six Flags Magic Mountain in Valencia, CA – “Chained to the Rhythm” was directed by GRAMMY-winner Matthew Cullen (Jay-Z, Beck), who also helmed the videos for “Dark Horse” and “California Gurls.” It was produced by Danny Lockwood, Rob Newman, Ben Leiser and Javier Jimenez.
Spotify streams “Chained to the Rhythm,” exceeded three million on its first day release – setting an all-time record for the best first day streaming a single track by a female artist in Spotify history – and topped 20 million in the first week. The song is the first single from her forthcoming album.
Billboard proclaimed, “Katy Perry Embraces Her Wokeness — And It Works…one music’s biggest stars is once again dominating conversations.” Katy co-wrote “Chained to the Rhythm” with Max Martin, Sia Furler, Ali Payami and Skip Marley. The latter is featured on the track.