Karol G to Headline 'Road To Innovation' Tour Ahead Of 2018 Latin Grammys

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Karol G is able to rejoice her two Latin Grammy nominations together with her followers because the headlining act of the Road to Innovation Tour. She might be joined by Colombian city artist Reykon as her particular visitor.

For its fourth yr, Nissan and Univision proceed their partnership for the stay live performance tour that encompasses a collection of performances. Nissan additionally turns into an official sponsor on the 19th Annual Latin Grammy Awards with a 360° Multi-Platform Activation.

Visiting music lovers in 9 totally different U.S. cities, the “Road to Innovation” Tour will kick off on Oct. 23 in New York and run till Nov. 13 in Las Vegas. The tour may also make pit stops in Miami, Washington, D.C., Chicago, Houston, Los Angeles, Dallas, T.X., and Phoenix, Ariz.

“We are excited to deliver again Nissan as a long-standing companion which continues to innovate with us round Hispanic customers’ main ardour level – music,” mentioned Jorge Daboub, govt vp, Local Media Sales, Univision, in a press release. “The Road to Innovation Tour is a high-impact program that unites followers on the native stage with their favourite artists. This yr we’ve constructed on its success and expanded to a different main metropolis within the U.S. to deliver significant experiences that have interaction our viewers.”  

The tour won't solely have Karol G and Reykon singing their finest hits, however an entire branded expertise, too, with DJ units and refreshment areas that concertgoers can get pleasure from.

In addition to the Road to Innovation Tour, Nissan will host a 360° promotional marketing campaign that can encourage attendees to take part in a sweepstake that can land them the chance to attend the 2018 Latin Grammys on Nov. 15 in Las Vegas.