Kanye West Interviewed Shayne Oliver For Relaunch Of Hood By Air


Kanye West has at all times had an affinity for streetwear and trend and that was on full show when he sat down with Shayne Oliver for Interview Magazine. Oliver is the person behind Hood By Air, a model that was really shut down in 2017. Since then, Oliver has labored for manufacturers like Helmut Lang and Colmar however based on this model new interview, Hood By Air is definitely coming again. When requested by Ye about how the model received off its toes, Oliver defined how the model by no means had any official backing. 

“The marvel of HBA is that we by no means actually had a backer backer. We at all times did it on our personal … It was an insane trip and we felt like we needed to raise to the subsequent degree. Then we started a partnership with New Guards Group in Italy, and that was solely a short lived state of affairs. After [Fall 2016], we kinda needed to come again to be on our personal. That was when the query got here up: “Why am I doing this?”"

Kanye additionally complemented Oliver by saying that he feels as if Hood By Air helped to raise streetwear. Oliver was fairly modest when hit with the reward as he defined that streetwear is one thing that anyone may be part of it doesn't matter what stroll of life.

"I believe that opens streetwear as much as a bigger market of individuals, as a result of the tradition it comes from may be very insular. It’s bizarre as a result of they are saying that about trend individuals, nevertheless it’s the identical factor throughout the streetwear world, what I imply? When I see streetwear, I see silhouettes. Some individuals are typically extra intuitive about it, just like the those who I grew up with from inner-city backgrounds, however within the bigger dialogue about luxurious, streetwear is already within the merchandising plan."

If you are , you may learn all the interview proper here.