Kanye West Has Celebrities Unveil Yeezy Season 6 On Instagram

Instead doing a big fashion show to unveil his Yeezy Season 6 line, Kanye West is using his wife and her famous friends to display his new apparel.

KK buddies Paris Hilton, Abigail Ratchford and Sarah Synder were among those who dressed up as Kardashian to show f Season 6’s woman’s line. Check it all out:

What do you think the kicks and the clothes (and the marketing campaign)?

What do you think of the kicks and the clothes (and the marketing campaign)?