Kanye West has filed for the rights to another new trademark under his Mascotte Holdings company.
According to TMZ and attorney Josh Gerben, the latest endeavor uses the same jagged-edged circle logo that Ye filed a trademark for back in July, but this time comes filled with a dark blue color in a similar hue to that of the one used on his Jesus Is King album’s cover art.
“The color(s) blue is/are claimed as a feature of the mark,” the documents allegedly state.
Like the previous plain logo, this will also be used for retail stores and everything related to fashion services surrounding his clothing brand, including footwear and accessories.
Kanye has been very busy in the trademark department this year. Last month, Ye trademarked “YZYSPLY” for retail stores, online ordering services and online retail store services, according to TMZ.
During a 2015 interview with Vanity Fair, Kanye West revealed that having his own store was a lifelong dream.
“I’ve already embraced the moment of when I finally get to have my own store, which was always a dream of mine,” he said. “So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”
In June, Kanye made 17 trademark filings for Yeezus rollercoasters, NFTs — which he’s been vehemently against in the past — retail stores, toys, bags, and cosmetics.
While speaking at the Cannes launch of his Cruel Summer short film in May 2012, Kanye expressed his plans to one day build amusement parks.
“What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he said to GQ. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”
In other Yeezy news, Kanye has reportedly evaded an assault charge for punching a fan outside of a Los Angeles hotel in January as authorities felt there was not enough evidence to convict the Grammy-winning artist.