Kane Brown & Manager Martha Earls on New Album &#zero39;Experiment,&#zero39; on the Chart Beat Podcast

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Brown & Earls muse about his second LP, launched Nov. 9.

Welcome to the Billboard Chart Beat Podcast, the place every week co-hosts Gary Trust and Trevor Anderson, from the Billboard charts division, focus on why what's on the charts … is on the charts, whereas additionally taking a look at present chart motion in a historic context for even better insights.

In a particular second episode this week, after yesterday's normal rundown of the most recent chart headlines, together with Ariana Grande's pop domination, Billboard's Nashville-based senior chart supervisor Jim Asker welcomes particular company Kane Brown and his supervisor Martha Earls, because the trio discusses his second LP, Experiment, launched in the present day (Nov. 9).  

"One factor I at all times say about Kane is, he's a rustic singer, for those who take heed to his voice, however he's a cultural crossover," Earls says of Brown, who's biracial. "I feel that's actually vital for our format. It's 2018; I feel that the fan that Kane brings to the format, and the acceptance, that's a very vital factor."

Billboard cowl star Brown, who boasts two No. 1s on Billboard's Country Airplay chart, whereas his newest, Experiment lead single "Lose It," bullets at its No. 6 excessive up to now on the Nov. 10-dated checklist, needed the brand new set to be a mixture of songs becoming for nation radio and extra. "I don't know if my principle is true or not, however it's like, you need songs that nation radio goes to play, however, the best way the world is, you additionally need songs which can be going to stream very properly," he says. "If they're in your album, typically you need to push these boundaries, as a result of they received't be on nation radio. Why ought to they should sound just for nation radio? You need to get them on different playlists; it makes your album promote extra. So, you need your nation radio songs and also you need your streaming songs."

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