Okay-Pop’s Biggest-Ever Week Stateside Is Upon Us


Last evening, Korean act Red Velvet kicked off their RedMare In USA live performance tour in Los Angeles, the primary of six live shows that the quintet will deliver all through the nation over the following two weeks. They’re certainly one of two Okay-pop lady teams, together with Oh My Girl, to have already launched Stateside excursions in 2019, and Red Velvet's is definitely probably the most outstanding one so far after 2017 and 2018 noticed not a single feminine Okay-pop workforce tour within the nation.

Impactful in its personal means and accordingly receiving consideration from a wide-range of media outlets, the RedMare tour comes amid one of many highest-profile durations for Korean music within the States so far between the tour and main tv appearances by BTS and BLACKPINK over the following week.

Between Thursday, Feb. 7, when the Red Velvet tour kicked off, and when it ends on Sunday, Feb. 17 in Newark, N.J., Stateside audiences will probably be graced with not one or two, however three alternatives to see artists popping out of the Korean music scene on their televisions. BTS is about to current an award on the Grammy Awards on Sunday (Feb. 10), their first time showing on the award ceremony, the place their Love Yourself: Tear is up for a packaging design award. 

The subsequent few days will see BLACKPINK seem on The Late Show with Stephen Colbert and Good Morning America on Monday (Feb. 11) and Tuesday (Feb. 12), respectively, the latter look marking the primary time a Okay-pop lady group has ever appeared on a nationally-broadcasted U.S. morning present. They are additionally the primary Okay-pop lady group to seem on a late evening present since Girls' Generation appeared on The Late Show with David Letterman in 2012. 

BLACKPINK will even carry out at Universal Music's Grammy artist showcase on Saturday (Feb. 9). In the previous, Ariana Grande, Demi Lovato, The Weeknd, and extra have carried out on the UMG label occasion.

This busy interval coincides with New York Fashion Week, the place BLACKPINK and several other different Okay-pop artists are anticipated to make appearances, a nod to how South Korea’s leisure trade is more and more turning into a serious arbiter of fashion and forward-thinking style.

Individually, every of those occasions are notable on their very own for increasing Asian illustration in mainstream U.S. media. But with such outstanding moments of Okay-pop illustration happening simutaneously, it feels as if the winds have modified relating to the place of the Korean music trade within the Stateside music scene. Previously acknowledged as a distinct segment, Okay-pop is now undeniably a mainstream entity, and every of those moments are including to its influence: Red Velvet are poised as symbols of the potential for lady teams to achieve traction within the boy band-dominated Stateside Okay-pop touring scene, which BLACKPINK is about to affix later this 12 months. That quartet has already signed with UMG and Interscope Records, and, together with their tv appearances and efficiency this week, will seem at each weekends of Coachella in April. And, in fact, BTS is proving — by way of each the Grammys look and their profession normally — that it’s attainable for Asian acts to crossover into the Western music world with none concessions to their artistry.  

What new heights the rising breeze will take the state of Okay-pop within the U.S. to in 2019 stays to be seen. But these appearances and performances, together with a mess of upcoming excursions and pageant appearances, following on the heels of final 12 months's historic rise of BTS to the highest of the Billboard 200 albums chart on two events, makes it clear that now, extra so than ever earlier than, Okay-pop is actually right here within the States.