Hollywood is going K-pop.
The rights to a feature film focused on the Korean music industry from SB Projects and Epic Magazine has been acquired by Fox 2000, as the Scooter Braun-founded SB Projects announced today (Aug. 21).
Elyse Hollander is attached to write the screenplay for the film, which will reportedly tell the story an Asian American college student from the U.S. who ends up competing on a South Korean star search competition show. Hollander was revealed last year to have penned a screenplay for an in-development Madonna biopic Blond Ambition that was picked up by Universal, though the “Like a Virgin” singer is reportedly not too happy with it.
Braun and James Shin are attached to the as–yet unnamed film as producers, and Scott Manson as executive producer on behalf SB Projects, while Joshua Davis and Arthur Spector are set to produce on behalf Epic, with Joshua Bearman also set as an executive producer. John Zaozirny Bellevue Productions will be an additional executive producer, and Erin Siminf and Jiao Chen are set to oversee for Fox 2000.
The news Fox 2000 picking up the rights to a film set in the world K-pop comes amid growing recognition in Hollywood the interest from audiences in diverse casts and stories, highlighted most recently by the immense success Crazy Rich Asians, which had an historic debut as the No. 1 film last weekend (Aug. 17-19), when it earned $26.5 million at North American box fices. The same weekend also saw the Netflix-produced teen rom-com To All the Boys I've Loved Before fronted by Asian American actress Lana Condor see major interest.
The unnamed K-pop-themed film draws inspiration from the industry's penchant for televised competition shows as a way to find talent, with the likes the K-Pop Star and Produce series resulting in some the industry's biggest stars.