Korean woman group April returned on Tuesday (Oct. 16) with their new EP The Ruby, and launched one gem of a single within the type of the retro-tinged “Oh! My Mistake.” Kicking off with a rollicking '80s-esque scattered beat and quirky, cloying lo-fi vocals over vibrant synths, “Oh! My Mistake” is the form of unconventional tune that thrives on the experimental nature of the Okay-pop scene.
With each twist and switch, the electro-pop melody shifts tempo, with April teasing and taunting the thing of their affection to like them with their contrastingly restrained and staccatoed verses earlier than rushing in the direction of the head-bobbing, layered refrain. The sextet throws in a sinister hip-hop bridge, and finally surges in the direction of its ending earlier than closing out with just a few cool, atmospheric synth notes. Ending up in a distinct place totally from the place it began, "Oh! My Mistake" is a revitalizing dance monitor that provides a brand new facet to April's artistry, three years into their profession.
To replicate its throwback inspirations, “Oh! My Mistake” was launched by way of a music video that takes the viewers again to the yesteryears of VHS tapes, corded telephones, and RAZRs. Fittingly, it drapes the six members of April in quite a lot of eras, together with extra trendy kinds countered by campy athletic put on and a few Clueless-style plaid uniform appears to be like.
“Oh! My Mistake” fronts April’s sixth EP The Ruby, which options three different songs in addition to an instrumental model of the one: "Oh-e-Oh" is a cheery tropical monitor, "Story" is a whimsical, retro synth-pop tune, and "Love Clock" is an brisk pop-rock ode to the ticking of time. The red-hued album was preceded by April's The Blue and its single "The Blue Bird."
April was fashioned in 2015 by DSP Media, and are label mates with KARD.
Watch the music video for April’s “Oh! My Mistake” right here: