JYP Entertainment’s New Girl Group ITZY Debuts With ‘Dalla Dalla’: Watch


The five-member lady group is the corporate’s first new feminine crew since TWICE obtained their begin in 2015.

A brand new Ok-pop lady group obtained their begin yesterday (Feb. 10), and are already breaking data. Quintet ITZY launched their single “Dalla Dalla” on Sunday (Monday, Feb. 11 in Korea), and earlier right this moment it was reported that the music video had surpassed over 14 million views in 24 hours. According to label JYP Entertainment, it’s the fastest-ever Ok-pop lady group debut on YouTube within the first day, exhibiting immense curiosity within the new act earlier than they’ve even put out their first album.

The electropop track is an empowering anthem, introducing ITZY as a gaggle that’s an alternative choice to its friends: the title “Dalla Dalla” is the phrase for “totally different” in Korean, repeated. "I'm totally different from the children, I'm totally different,” members sing within the refrain forward of the chanting titular chorus. “Don't measure me by your requirements alone, I like being myself, I'm no person else."

Feisty and fast to shift tempos and genres, like hip-hop breakdowns showing all through, it’s but to be seen how ITZY will differentiate itself from the Ok-pop herd in the long term, however in the mean time all eyes are on them.

Expectations are excessive for the brand new crew, which members Chaeryeong, Yeji, Lia, Ryujin, and Yuna, as it’s the first new lady group in over three years popping out of JYP Entertainment, following in succession of a few of Ok-pop’s most distinguished feminine acts. 

JYP has traditionally seen main success with lady teams ever since launching Wonder Girls in 2007; they grew to become the first-ever Ok-pop artist to debut on the Hot 100 chart again in 2009. Between Wonder Girls and ITZY’s launch, JYP produced a number of hits from each miss A (2010) and TWICE (2015), and each crew’s debut tracks, the previous’s “Bad Girl Good Girl” and the latter’s “Like Ooh-Ah,” ignited intense curiosity in every act from the get-go, as every have been big hits in South Korea.

Though the one isn’t but obtainable on streaming websites, watch the music video for ITZY’s “Dalla Dalla” right here: