Last Friday came with a "Smile." Juice WRLD's latest posthumous release highlighted all the qualities that made him such an endearing presence, including a notable hook brimming with altruism: "I want you to prosper and come proper / Even if it means I ain't by your side." With a little help from The Weeknd, "Smile" shines a great brightness. Now, it's got an animated new video, released on Tuesday (August 11), to keep the celebration going.
In the visually dynamic clip, as created and brought to life by KDC Visions, an animated Juice delivers the song's message in front of a great purple sky, inside a snow globe, and poignantly with spread-wide angel wings.