Joyner Lucas is heading to the GRAMMYs this yr off the energy of his contentious music video for "I am Not Racist." The track's music video helped put a much bigger highlight on Lucas, however extra importantly, helped additional the dialog about race in America to an extent. The rapper not too long ago sat down with Billboard to debate the video and its influence over a yr later.
"We should dwell in a world with folks that we don’t like," Lucas mentioned. "And we've got to determine how we’re going to proceed to dwell collectively below the identical roof. That’s the message I wished to convey: “Let’s comply with disagree and transfer on.”
The rapper continued to clarify that he is not anticipating to win a GRAMMY for the video. In truth, he really is banking on Childish Gambino's "This Is America" video to beat him for Best Music Video. However, he does really feel that "I am Not Racist" helped make Gambino comfy sufficient to launch the track and video.
"I really feel like “I’m Not Racist” modified plenty of issues, and it induced plenty of harm and opened up room for conversations," he mentioned. "Like I pushed the envelope for individuals like Childish Gambino to return out and make “This Is America.” I really feel like I made him comfy sufficient to make a document like that. I really like that video. I feel he’s going to win [best music video] -- I hope he wins it."