British singer-songwriter Jorja Smith burst onto the music scene with her soothing 2016 single “Blue Lights.” Nearly two years later, the Engine Earz-produced tune is brought to life (May 4) thanks to a black and white video treatment from famed photographer-director Oli Rose.
The 20-year-old doesn't make an appearance in the clip but the visuals are striking nonetheless, taking place at various establishments in Smith's hometown Wallsall, England, such as the location her first music gig and a park she hung out at as a child. Jorja enlists an all-male cast for the video that includes Mike Skinner The Streets, “On My Mind” collaborator Preditah, her father, Jaykae, and Mist.
The “I Am” artist described her creative process for the video in a recent press release. “I wanted to capture men/boys Walsall and Birmingham from all different walks life doing everyday activities to show that the stereotypes we are bombarded with are misleading and, ultimately, harmful,” she says. “I chose Walsall as the setting for the video as that is where I am from and where I drew my inspiration from when writing the son,” the singer explained in a press release.”
Smith is currently finishing up the North American leg her tour with stops left in New York, Washington D.C., Boston and more. Purchase tickets to see the emerging songstress live at her ficial website. Smith's highly anticipated debut Lost & Found is slated to release on June 8.