John Legend launched a robust video for his newest single “Preach” on Friday (Feb. 15).
The visible, which opens with the EGOT winner in mattress subsequent to spouse Chrissy Tiegen, tackles a mess of hot-button matters within the usually fraught, politically-charged panorama of 2019 together with mass shootings, police brutality in opposition to unarmed black males and household separation on the U.S. border.
“And heaven is aware of I’m not helpless/But what can I do?/Can’t see the use in crying/If I’m not even attempting to make the change I wanna see,” Legend sings in an deserted church, urging listeners to shake off the apathy that may so usually overwhelm in an period of fixed tragedy and pretend information.
As the clip reaches its emotional climax, Legend leads a march of non secular leaders and protesters whereas cloaked in a black priest’s gown adorned with a pair of crosses on the shoulders, earlier than being arrested and positioned behind a squad automotive.
“The concept behind the tune is that generally we are able to get so annoyed by the information and what’s occurring and there’s this scatter occurring in ourselves,” the singer stated in an announcement. “Do we change into apathetic? Do we change into engaged? Do we simply speak about it, or will we do one thing?”
The music video additionally breaks new floor as the primary to make use of YouTube’s new donate/fundraising function. Using the hashtag #CantJustPreach, followers can unfold the video’s message on social media and donate to FREEAMERICA, the nonprofit launched by Legend to reform the legal justice system with the purpose of ending mass incarceration.
The marketing campaign goals to boost $50,000 within the subsequent 12 months. Watch the total video for “Preach” beneath.