“It’s clear he’s on his way,” Rogan said about Kanye’s supposed cult-development. “It’s probably gonna be huge.” When Santino suggested a comparison between Kanye’s recent Christian preaching and Scientology, Rogan noted that it “seems like he’s doing it for free, though.” Rogan and Santino then considered the possibility that Ye’s Sunday Service events serve as an opportunity for him to pursue his commercial endeavors. “I think it probably opens up the doors for his other businesses, like his Yeezy’s and his clothes and all that shit,” Rogan hypothesized. “So he does the show. ‘What do I have to do to be part of the cult?’ Just get yourself a pair of 11 Yeezy’s!”.
Watch Rogan pitch his theories about Kanye around the 19-minute mark.