The confident single marks the rapper-singer's first release under PSY's new label P Nation.
Jessi's new label shows all signs of being the right home for her as the rapper-singer scores her highest-ranking single yet on the Billboard charts.
"Who Dat B" debuts at No. 8 on Billboard's World Digital Song Sales chart giving Jessi a new peak on the tally. Previous to this new track, the New Jersey native had entered once in 2015 (as the featured artist on J.Y. Park's "Who's Your Mama?" that hit No. 12) and again in 2017 (with her solo single "Gucci" that became her first Top 10 after peaking at No. 9).
Notably, "Who Dat B" marks Jessi's first release under her new label home of P Nation, the new entertainment agency created by PSY that signed the 30-year-old as their first artist earlier this year. Previous to this, Jessi had spent several years under YMC Entertainment (the former home of fellow solo K-pop diva Ailee) where she scored her first solo hits and was part of hip-hop trio Lucky J.
Earlier this year, PSY told Billboard first about his ambitious plans for Jessi including commercial hits to show off her rapping and singing, as well as music focused for the U.S. "She has such good hardware, if I could get her an appropriate song, that will be my first and last job," he said in the exclusive first look at his P Nation label. "It's that easy."
True to her style, Jessi's new track spotlights her aggressive, raspy rap-attack style and features some clever word play (particularly in the English bridge). The accompanying music video sees her showing both her regal and playful side, both leading a troupe of a dancers in front of a gothic church while pushing up her tube top with the word "Fake" sprawled across her chest as she raps her "They love to hate me cause I keep it real" hook.
Check out Jessi's "Who Dat B" music video, with five million views at press time, as well as one of its first performances on prestiguous Korean TV show Yu Huiyeol’s Sketchbook: