With his new mixtape Sail or Sink premiering in the present day (Nov. 9) with Billboard, JBAN$2TURNT is able to showcase his expertise and manifest his price by holding his personal amongst a band of A-list artists.
Coming up underneath Lil Yachty as a member of The Sailing Team, JBAN$ has positioned himself as one of many promising, new skills out of Atlanta, Ga. JBAN$, born Joshua Heath, started rapping two years in the past, however in that brief period of time, the “Ride!” rapper immersed himself inside the trade, studying the ins and outs and forging relationships with notable artists that proves the younger rapper isn’t any fluke.
JBAN$ was born in Savannah, Ga., the place the wealthy tradition of town helped encourage the younger rapper to discover his love for music. The late Savannah legend Camoflauge was one of many first artists that JBAN$ consumed and thru that, a number of different artists impressed him. “I used to be all the time following the music that was out and I had older siblings who had been additionally into it, so it was all the time one thing new,” JBAN$ tells Billboard. “When Lil Wayne dropped No Ceilings, my love for hip-hop turned very severe.”
Through his sturdy friendship with Lil Boat, and the ATL being only a few hours away from Savannah, JBAN$ is off to a powerful begin. The rapper has been placing in work — his 2017 debut self-titled mixtape launched the artist to the world with visitor options by Offset, Lil Pump, and Lil Yachty. It featured the singles “Walked In Ready” and “Ride!” which have amassed over 50 million streams for the rapper. He’s additionally toured with Yachty on the Teenage Tour, been featured on a number of shops together with PAPER Magazine and HotNewHipHop, and was seen on MTV’s Fear Factor alongside Lil Yachty.
Now, with Sail or Sink, JBAN$ is bringing Atlanta hip-hop collectively, whereas displaying the sturdy relationships he has with artists which have helped deliver him thus far. The mixtape boasts options from Lil Uzi Vert, Lil Pump, Offset, Quavo, Smooky Margielaa, Blackbear, Duwap Kaine, Okay Supreme, and naturally Lil Yachty. Sail or Sink, I'm simply telling totally different elements of my life,” BAN$ says. “I really feel like each track is a unique story inside itself.”
Billboard sat down with the up-and-coming rapper, and he spoke on his new mixtape, his relationship with Yachty, how he received this spectacular record of options on the mixtape, and his fears with making a profession in music. Stream the mixtape under, and take a look at the remainder of our Q&A after the bounce.
What’s the story behind you becoming a member of Yachty’s Sailing Team?
I used to be in highschool doing the common teenage stuff, going to events and all that. Yachty and I had been shut associates method earlier than the crew was an precise factor. We did every little thing collectively. He was already rapping and I'd be within the studio with him simply watching how every little thing works. There was a time within the studio the place we noticed a chance to make a gaggle with all of our associates by music. It was a whole lot of us that cherished music and simply got here collectively. It wasn't deliberate, like us recruiting individuals, we had been all simply associates that made it up.
What have you ever discovered from Yachty as you got here up with the Sail Team?
Just learn how to cope and learn how to transfer with this trade. When you get that kind of success, cash, and fame, I discovered how I used to be going to cope with that by them. I discovered how necessary the tasks are that include the success, like ensuring your loved ones and shut ones are straight. The largest factor I discovered was having the ability to take your alternative and move it right down to your family members and assist put them within the positions to make the perfect alternative they’ll.
Looking at this stacked record of visitor options, who challenged you essentially the most within the studio?
Yachty challenged me essentially the most as a result of I'm the closest with him. We have the perfect relationship, so he is aware of precisely what I'm able to, creatively. I’d say one thing and he'll say that I'm higher than that, or that I'm in a position to do extra. He is aware of what I can do, so he pushes me to be the perfect that I could be. I really feel like he was the one that basically challenged me to go onerous. But everybody who I recorded with, I’ve a powerful relationship with them — an excellent 95% of them. I've been of their home simply vibing as a result of it's actually deeper than rap. Those are actually my brothers. I’ve that kind of relationship the place they’ll inform me something and it gained't be me taking it to the guts.
What does it imply to be part of the brand new wave of Atlanta artists, being that you just witnessed the dominance the area has had on hip-hop within the final 15 years?
It's an enormous accountability, as a result of whenever you take a look at Atlanta music, there are so many legends and so many individuals who did it and set the bar so excessive. It's a whole lot of strain, however one thing I’ve to stay with, as a result of I’ve no different possibility however to simply be nice at what I'm doing. There are so many different artists that got here earlier than me that I’ve to pay homage to. I’ve to do what I’ve to do to indicate people who got here earlier than me that I'm carrying the legacy they left behind. To cope with strain like that, you actually can’t give it some thought. I'm simply within the studio locked in attempting to make the perfect music, I don't like going to the membership or something like that. Each track I make, I can hear my sound and every little thing else progressing and the way snug I’m with every monitor.
What is the story you’re attempting to inform with Sail or Sink?
Being born in Savannah and rising up in Atlanta, you see a whole lot of totally different encounters and obstacles, so it's simply me speaking about that. Even if its a celebration track, there's all the time a backstory. In life, you're both going to sink or sail. There are solely two methods to go in life, up or down; there’s no in-between. My complete outlook with the concept is that I'm going to sail. I'm attempting to do every little thing optimistic and in the appropriate method. It's not about making dangerous selections as a result of these can damage your life perpetually.
How did you get the large assist from these high-profile artists you might have featured on the mixtape?
It was simply from the sturdy relationships I’ve with these individuals. I've recognized everybody on there for years — since I used to be in highschool. Growing up in Atlanta, which is small, everyone is aware of and is all the time round one another. So from there, we construct these relationships and when you construct that they usually see you're a strong particular person, that relationship will probably be sturdy and it's all the time real. I’ve everybody's quantity that I labored with on this mission the place I can name them at any second if I would like one thing, or vice versa. It's real relationships that constructed over time.
What are a few of your fears discovering a profession in music?
I do know now with music, I really feel prefer it's not likely about simply the music anymore. It's additionally about gimmicks and what you are able to do with social media to popularize your self. I don't wish to be recognized for doing issues simply to go viral. I simply need it to be in regards to the music, I would like individuals to actually really feel what I'm saying, like, if you happen to're going by one thing you possibly can hearken to my music. I wish to make songs for each kind of temper and encounter. I'm not an enormous social media particular person, I do it simply because it's a necessity. But with how every little thing is correct now, that's most likely the one factor I'm afraid of. I don't wish to get out of my ingredient simply to have the ability to do one thing.
With all of the assist from different artists and developing underneath Yachty, how necessary is it so that you can carve your personal lane?
It's not even simply me. With Migos and Yachty, they need me to try this. I really feel like when everybody has their very own factor occurring, and we come along with our personal shit, it turns into the strongest factor ever. I really feel like that's how we will take over the world — after we come collectively. When you see how each particular person has their very own factor and see what can come of it, it's spectacular.