JAY-Z Joins Instagram and Promotes ‘The Harder They Fall’ Film

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JAY-Z is officially on Instagram, launching his new account and immediately promoting his new film The Harder They Fall. The movie is now available on Netflix. The GOAT only follows his wife Beyonce.



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Hov serves as a producer for the film. The Harder They Fall’s director, writer, composer, and producer is Jeymes Samuel. James Lassiter also serves as a producer.

The Harder They Fall tells the story of outlaw Nat Love (Jonathan Majors) discovers that his enemy Rufus Buck (Idris Elba) is being released from prison he rounds up his gang to track Rufus down and seek revenge. Those riding with him in this assured, righteously new school Western include his former love Stagecoach Mary (Zazie Beetz), his right and left hand men — hot-tempered Bill Pickett (Edi Gathegi) and fast drawing Jim Beckwourth (R.J. Cyler)—and a surprising adversary-turned-ally. Rufus Buck has his own fearsome crew, including “Treacherous” Trudy Smith (Regina King) and Cherokee Bill (LaKeith Stanfield), and they are not a group that knows how to lose. Directed by Jeymes Samuel, written by Samuel and Boaz Yakin, produced by Shawn Carter, James Lassiter, Lawrence Bender and Jeymes Samuel, and featuring a red hot soundtrack and a stunning all-star cast, including Jonathan Majors, Zazie Beetz, Delroy Lindo, LaKeith Stanfield, Danielle Deadwyler, Edi Gathegi, R.J. Cyler, Damon Wayans Jr., Deon Cole with Regina King and Idris Elba revenge has never been served colder.

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