Jaden Smith Teams Up With G-Star RAW For Sustainable Denim Capsule


Jaden Smith is known for making environmental friendly moves. He and his father Will Smith have successfully been doing their JUST Water initiatives and it’s been going strong for some time now. For his latest moves, the “Falcon” rapper has come together with G-Star RAW for a sustainable denim collection.

Teaming up with Pharrell Williams and Aitor Throup, the trio will make an Earth-friendly Fall/Winter 2018 collection with the Dutch brand, to be dropped later this year. 

“I was first brought into G-Star by Pharrell, someone who I respect and admire,” Jaden said. “What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch their most sustainable jeans ever. They are at the forefront denim sustainability, on top the denim game. It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.”