Jadakiss Teams Up With Biggie’s Son & His Own Son For New Balance + StyledByTMark Campaign

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Jadakiss and The Notorious B.I.G.’s history runs decades deep, dating back to their classic Bad Boy collaborations, including “All About The Benjamins,” “Last Day” and “You’ll See.” Now the Yonkers native is making another collaboration happen, this time with the next generation of he and his late friend.

Apparel brand New Balance linked Jada alongside his oldest son Jaewon and Biggie’s only son CJ Wallace for a brand new joint effort with StyledByTMark, a New York City based fashion company who extended their Good Friday collection to include other New York luminaries such as Smoke DZA, Cory Gunz and more.

Capturing the moment, T Mark shared several photos on his Instagram account Friday (April 15)., visibly proud of the occasion.

“The Bigger The Team The Bigger The Dream,” he wrote.

 

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The StyledByTMark collection went live on Friday with a number of pieces fitting for both winter and early spring on the upper East Coast, including hoodies, sweatpants, hats, pins, socks and shorts. For Jada, it’s his second collaboration with New Balance following the release of he and Fabolous’ 247 Luxe sneakers in 2017.

Since his 2021 Verzuz triumph with The LOX over Dipset, Jada has not only received his rightful flowers from his Hip Hop peers, he’s also become a significant influence on how certain rappers shape their bars.

In an interview with Supreme’s new creative director, Tremaine Emory, for Interview Magazine, Pusha T says Kiss’ verse on The LOX’s “Chest 2 Chest (Freestyle)” gave him the blueprint for being vulnerable on the mic without feeling shame.

“Jada has one of the most poignant verses I’ve ever heard,” he said. “‘It’s a shame he could rhyme n-gga love crime/Every late night he outside with the nine/You ain’t got chips, fuck the world/You got chips, you could fuck the next man’s girl/Sounds harsh but they been ripped apart my world.’

“When Jada spit that bar, that’s when I was like, wait a minute, you can be vulnerable in rap and be dope. Because at that point everyone was such a superhero. Nobody ever lost. I’d never heard anyone admit defeat in rap.”