Jack Harlow Takes Viewers on a Tour of Louisville in New Music Video for ‘They Don’t Love It’


Jack Harlow, the Grammy-nominated rapper, recently released the music video for his latest single “They Don’t Love It.” The video features Harlow giving a tour of his hometown, Louisville, Kentucky. The rapper takes fans on a ride through the city, showcasing different landmarks, neighborhoods, and streets. The video gives a glimpse into the city’s culture, history, and people, highlighting the beauty of Louisville.

“They Don’t Love It” is the second single from Harlow’s upcoming album, which is yet to be titled. The song is a tribute to his hometown, where he grew up and developed his passion for music. The track is produced by JetsonMade, who has previously worked with artists such as Travis Scott, Lil Nas X, and DaBaby. The song features Harlow’s signature flow and witty lyrics, reflecting on his journey and success.

The music video for “They Don’t Love It” was directed by Ace Pro and shot entirely in Louisville. The video includes footage of Harlow performing on stage, interacting with fans, and enjoying the city’s local cuisine. The rapper also pays homage to Muhammad Ali, who was born and raised in Louisville, by visiting his childhood home and posing with a mural of the boxing legend.

Harlow has been making waves in the music industry since his breakout single “What’s Poppin” in 2020. The song became a viral hit and earned him a Grammy nomination for Best Rap Performance. Harlow has since released several successful singles and collaborated with artists such as Lil Nas X, Saweetie, and Chris Brown.

They Don’t Love It” and its accompanying music video showcase Harlow’s love for his hometown and his commitment to his roots. The video serves as a tribute to Louisville and its people, and it offers fans a glimpse into the city’s rich history and culture. The release of the music video has generated excitement among Harlow’s fans, who are eagerly anticipating the release of his upcoming album.