J. Cole's 'Snow On Tha Bluff' Divided Listeners — So He Weighed In

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Over the past few weeks, as demonstrations in all 50 states and abroad have gone hand-in-hand with a slate of new protest music, artists like Denzel Curry, YG, and H.E.R. have released new songs that grapple with police brutality and racial injustice.

On Tuesday night (June 16), J. Cole released a sparse new song called "Snow on tha Bluff." It doesn't take aim at the police, but shortly after its release, fans connected its words to Chicago rapper Noname, who had tweeted about "y'all favorite top selling rappers not even willing to put a tweet up" to support the demonstrations that had begun at the end of May, shortly after the killing of George Floyd.

https://www.youtube.com/watch?v=OZa3HyVLimQ

Cole seemingly addresses this message directly on "Snow on tha Bluff," rapping, "She mad at the celebrities / Low-key I be thinking she talking about me," and later:

Now I ain't no dummy to think I'm above criticism
So when I see something that's valid, I listen
But shit, it's something about the queen tone that's bothering me

Fans quickly made the connection between those words and Noname's message. On Thursday morning, Cole explained himself further in a series of tweets that led off with, "I stand behind every word of the song that dropped last night." He also shouted out Noname by name and encouraged people to follow her: "I love and honor her as a leader in these times. She has done and is doing the reading and the listening and the learning on the path that she truly believes is the correct one for our people. Meanwhile a n---a like me just be rapping."