J Balvin Talks Buchanan's Partnership, Unstoppable Latino Power & Vibras Tour: Exclusive Interview


As model companion, J Balvin has kicked off Buchanan’s new marketing campaign “Imparables Colección.”

From “Ay Vamos” to “Mi Gente,” J Balvin’s music has gotten followers all throughout the globe on their toes. His progressive city fusions and catchy lyrics are right here to make a press release: Latinos are unstoppable! Through his persevering with partnership with Buchanan’s, the Colombian singer has been named the inventive director of the whisky model’s new marketing campaign, Imparables Colección, a group that guarantees to convey to the forefront the brand new technology of inventive, rising, unstoppable Latinos.

To kick off the marketing campaign, he designed a limited-edition bottle of Buchanan’s 12-Year-Old DeLuxe, that includes artwork impressed by his tradition, which will likely be bought nationwide within the spring of 2019.  

Billboard sat down with Balvin to speak all about his Buchanan’s partnership and upcoming Vibras tour, which is able to kick off Sept. 19 in Fresno, Calif. and culminate on Oct. 28 in Miami, Fla.

As inventive director of the brand new marketing campaign, Imparables Colección, what are you bringing to the desk?      

The concept is to proceed taking the Latino tradition to a different degree, continue to grow. In this marketing campaign, we wish to encourage everybody to participate within the marketing campaign and design their very own bottle. I would like artists from everywhere in the world to get impressed, to take part, ship their design with their very own private contact, and we’ll decide the most effective one. It’s going to be a really cool marketing campaign.

Only artists can take part?

No, anybody who needs to. An artist is whoever needs to specific an emotion, their emotions. In reality, I’ve chosen 4 artists to hitch me in creating limited-edition works showcasing their very own greatness: Puerto Rican musician Bad Bunny, Cuban-American painter Alexander Mijares, Mexican-American sculptor David Flores, and Colombian painter Sabrina Yanguas.

Why is that this new marketing campaign referred to as “Los Imparables”?

The first marketing campaign was “Es Nuestro Momento” and now we’re reaching huge strikes as Latinos. We are making actual statements. In my case, I wish to take Latin music the furthest we will and I feel that these desires make us “unstoppable.”

So, what can followers count on from the limited-edition Buchanan’s bottle that you just designed?

More than my Colombian roots, I primarily based it on all Latinos. It may have a number of colours, a number of vibes. It’s going to be spectacular.


Just as they did together with your Energia tour, Buchanan’s is powering your Vibras Tour. What’s in retailer this time round?

This tour pays homage to the phrase “imparables.” For the primary time, I took the chance to vary the sport. I invested so much in my tour and hope to offer the most effective present to my followers. The whole manufacturing is a colourful attraction as should you’re in an amusement park.

Going again to Buchanan’s “Es Nuestro Momento” marketing campaign, how do you assume that applies to Latin music these days.

This is our second and it’ll proceed being our second. People really feel that and have observed that with our music and that’s what makes us unstoppable.

How to take part:

Beginning October 1 via October 31, creators age 21 and over can enter their designs at esnuestromomento.com.