“We are very excited to be working with my long-time friend J Balvin," Braun said in a statement provided to Billboard. "He is not only an incredible talent, but his work ethic and creativity are what has allowed him to be one of the top global acts in any language. He loves his culture and his energy is contagious. We are excited for this new adventure together.”
“It was meant to be, not before not after, the time is now!!” Balvin said in a statement. “And we are READY TO MAKE HISTORY. Life is perfect and I’m grateful with life for all the blessings and this makes part of my new beginning, because honestly we haven’t started yet; it’s time to show that we are more global than ever and that we can conquer the planet in Spanish, and make a new statement. Latino Gang, it’s global gang!! Let’s go patineta,” he added, using the Spanish word for “scooter.”
Balvin, who for years spoke to Billboard about the possibility of attaining global success by singing in Spanish, has become one of the biggest music stars in the world. Recently, major successes include “Mi Gente” with Willy William, and its remix with Beyoncé that propelled him to becoming the most-listened to artist on Spotify. Balvin also opened the Grammys this year with Camila Cabello, and in August, will become the first ever reggaeton, and Latin, act to play the main stage at Lollapalooza. He is currently one of only two artists globally with more than 50 million monthly listeners on Spotify.
News of Balvin's deal with SB comes days after the Colombian star confirmed he had amicably parted ways with his longtime manager, Rebeca León, with whom he worked with since the beginning of his career in the U.S. The two remain friends and say they will continue to collaborate on specific projects. Additionally, Fabio Acosta will remain part of Balvin’s management team working in partnership with SB Projects.