J Balvin Puts Trap Spin on Joe Arroyo’s ‘La Rebelion’ for New Cerveza Aguila Ad


J Balvin has joined Colombia’s Cerveza Aguila to take the beer to a different degree. The idea of the advert is evolving with out dropping one's essence, so the beer model joined forces with the singer to create an city model of one among salsa's greatest dance songs: "La Rebelión" by Joe Arroyo.

Musically, the model needs to point out the world that Colombia has many highly effective icons who're nonetheless legitimate. "We put collectively two musical generations with this lovely challenge," J Balvin tells Billboard. "With [producer] Sky, we appeared for the best colour to make a lure model of Arroyo’s greatest hit.”

This union represents a tribute to Arroyo, who died in 2011 however stays one of many nice beacons of Colombian music worldwide. The track was produced by Sky, who for a number of years has been accountable for making J Balvin's hits.

"The truth of with the ability to signify Colombia for me is a superb duty, I loved it very a lot," Balvin provides.

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