Buchanan’s unveiled the J Balvin limited-edition design for its 12-Year-Old DeLuxe Blended Scotch Whisky on Wednesday (Feb. 20), marking the model's first-ever artist product collaboration.
Through his persevering with partnership with Buchanan’s, J Balvin was named the artistic director of the whisky model’s new marketing campaign, Imparables Colección, a set that brings to the forefront the brand new era of artistic, rising and unstoppable Latinos.
In a earlier interview, the Colombian singer completely revealed to Billboard that his design -- whose packaging incorporates hues of oranges and teal palm timber -- was impressed by his tradition. “More than my Colombian roots, I based mostly it on all Latinos. It can have numerous colours, numerous vibes. It’s going to be spectacular,” he stated.
"I'm so proud to have had the once-in-a-lifetime alternative to create a particular pack design with Buchanan's Blended Scotch Whisky -- a model that has supported my profession and the Latin neighborhood for years, and an iconic whisky loved by so many," Balvin emphasised in a press launch. "I drew inspiration from the colours and vibrancy of Latin tradition for the design, and I hope it makes folks happy with all the pieces we proceed to perform and contribute."
J Balvin’s limited-edition bottle is offered for $31 wherever spirits are offered in California, Texas, Florida, New Jersey, New York, Illinois, Arizona and Colorado.