GUESS? introduced on Thursday (Nov. 15) that Colombian celebrity J Balvin would be the face of the model's Spring 2019 Vibras capsule assortment.
"It has been a blessing to vary the sport with GUESS by bringing the style world into a number of the tour merchandise for the VIBRAS tour," Balvin stated in an announcement. "It’s been an ideal match for my model, and the response amongst followers has been so fantastic. I’m very glad to now convey our partnership to a different stage.”
Nicolai Marciano, director of name partnerships for GUESS?, Inc. and GUESS Jeans U.S.A., additionally mentioned the partnership with the singer, saying, “The whole J Balvin marketing campaign is about vibes, 'Vibras.' The marketing campaign is an expression of who J Balvin is paired with the heritage of GUESS. Considering J Balvin is likely one of the greatest artists on the earth, and GUESS has an enormous Latin fanbase, I knew it could be an ideal partnership to increase our world retail platform to his followers globally and join with them past the music.”
The remainder of the photographs from the marketing campaign are set to reach in mid-January subsequent 12 months GUESS' on-line and social platforms, retail shops and style journal adverts.
Check out an early picture from the capsule assortment beneath.