IU Takes Aim on the Haters in New Single 'Bbibbi' to Celebrate 10th Anniversary


South Korean songstress IU returned Wednesday (Oct. 10) with a brand new single to commemorate her 10th yr within the trade. “Bbibbi” is a cool alt-R&B observe that frolics together with a deadpan message aimed toward haters who've invaded her life with their damaging commentary.

From begin to end, IU (Lee Ji-eun) takes the chance of her 10th anniversary music to playfully declare her independence as a human whose life and actions aren’t up for debate. “‘Why does she like these varieties of garments?/ What’s that clean face she’s making?/ She seems to be completely different, is it from stress?/ She worries me,’” she sings, in accordance with Color Coded Lyrics' translation, over a clacking beat and rhythm, imitating what are presumably Internet feedback, along with her later referring to on-line person IDs. “Hello stup-I-D,” she calls out within the refrain after giving naysayers a “Yellow C A R D," a warning utilized in soccer video games.

“Bbibbi,” a title which means “pager” in Korean and seems to check with the messages that folks go away after the beep of a pager, is blatant in its that means, as IU asserts herself. “If you cross this line, it’s a violation, beep,” she says, as if placing an finish to the phrases she doesn’t want to listen to.

“Bbibbi” is the 25-year-old’s newest music to lyrically deal with her emotions about her state of affairs in life, the place she’s matured from the “Nation’s Little Sister,” as she’s identified in South Korea, right into a assured grownup assured of her ideas and profession. The new music was preceded by related messaging in final yr’s Palette and 2015’s “Twenty-Three,” every of which showcased a maturing artist who has grown into her personal and is declaring her id to the world. But even matured, she's nonetheless the identical IU folks have come to identified and love over the previous decade; "Still me, nonetheless me,” she tells listeners within the new music. “No should be stunned.”

In the colourful music video for "Bbibbi," IU is seen emulating quite a lot of completely different roles, similar to languishing round in high-fashion or dancing round in retro seems to be, and throwing away newspapers and looking from a window with binoculars whereas carrying a Gracy Kelly-style scarf as if she's peering out for paparazzi. As she sings about not caring about others and saying that it's "not my enterprise," she coyly stares down the digital camera and exhibits off the completely different sides to herself.

IU received her begin within the Okay-pop world on the age of 15, with the discharge of Lost and Found fronted by the music "Lost Child" in 2008. She noticed her first main hit in 2010 with "Good Day," and has since had 5 albums seem on the World Albums chart, with final yr's Palette topping the chart in May whereas her October EP Kkot-Galpi #2: A Flower Bookmark, which featured covers of older Korean tracks, went to No. 5. Along with being one in every of South Korea’s most acknowledged singers, she’s additionally a preferred actress and most just lately appeared within the tv present My Mister (also referred to as My Ahjussi).

Watch IU’s music video for “Bbibbi” right here: